Stop Violence in the Home
Break the Silence on Domestic Violence – Talk to a Friend
1 in 3 women suffer from physical or mental abuse at some point in their lifetime*. Despite these shocking figures independent research recently commissioned by The Body Shop in 11 countries around the world discovered that only 21% of women would feel confident seeking help from official authorities such as the police and only 14% would seek a support group in times of need**. Under half those questioned would turn to their family. However, 59% of women claim that if affected by domestic violence they would turn to a friend for help.
In Singapore, 61 per cent of women, if affected by domestic violence, claim they would confide in a friend, yet a much smaller proportion would turn to official authorities such as 30% to the police and 23% to a support group.
This new discovery inspired The Body Shop to launch the 2008 Stop Violence in the Home campaign on the theme of friendship. By providing practical tools to empower women to provide support to friends in need, the campaign can be a source of inspiration and support for millions of women around the world.
As part of the campaign The Body Shop has created a special edition ‘One for Me, One for You’ Shea Lip Care Duo. By simply giving one to a friend you each get a wonderful reminder that you have a confidante whom you can trust, for whom no secret is too big or too small. (And you each enjoy moisturised lips, while every time it’s applied!)
All proceeds from the sale of the Shea Lip Care Duo go directly to our charitable partner, the Centre for the Promotion of Alternatives to Violence (PAVe), whose work supports those who have been affected by domestic violence.
To buy this Limited Edition Shea Lip Care Duo, click here.
* According to UNIFEM, the United Nations’ Women’s Fund
** Research carried out by IPSOS MORI on behalf of The Body Shop International in Great Britain, France, Germany, Hong Kong, Japan, Singapore, USA, Canada, Netherlands, Australia, and Korea - January 2007
why we support this cause
Domestic violence happens everywhere. At least 1 in 3 women around the world are beaten, coerced into sex, or otherwise abused in her lifetime*. Usually, the abuser is a member of her own family or someone known to her.
Stop Violence in the Home is The Body Shop's global campaign that was created 10 years ago to inspire customers and employees to get active against domestic violence. Our campaign aims to raise awareness of the issue and to generate funds to assist those affected.
* According to UNIFEM, the United Nations’ Women’s Fund
a truly global campaign
In 2008, Stop Violence in the Home will run in 56 markets. Since the first campaign was launched, more than £2.6 million have been raised. These funds are vital in the fight to stop domestic violence, but fundraising is only half the story of what the campaign has achieved. Bold, innovative, groundbreaking, even law changing, the achievements of employees and customers in raising awareness and changing attitudes has been truly remarkable.
Together we can make a difference. Thank you for your support.
Click here to view the report published in 2006 by UNICEF and The Body Shop: Behind Closed Doors - the impact of domestic violence on children.
Click here to view the website for the Stop Violence campaign in Asia. You can make a pledge to support the campaign by planting a virtual daisy.
Click here to read more about Stop Violence in the Home achievements over the years.
Click here to read about our Spray to Change Attitudes, our HIV/AIDS awareness campaign with MTV in 2007.